Revolutionizing Tennis Viewing: ATP Media Partners with Play Anywhere for Interactive Graphics

In a groundbreaking move, ATP Media, the global media and distribution arm of professional tennis' ATP Tour, has announced a multi-year strategic partnership with Play Anywhere. This collaboration aims to bring enhanced consumer experiences to viewers worldwide, while ensuring fair remuneration for all stakeholders in the value chain. The partnership establishes Play Anywhere as the exclusive provider of contextual and monetizable interactive experiences across ATP Media's broadcast and streaming distribution globally.

Unlocking a New Era of Tennis Engagement

Elevating the Fan Experience

The partnership between ATP Media and Play Anywhere promises to revolutionize the way tennis fans experience the sport. By leveraging Play Anywhere's interactive rights framework, ATP Media will be able to provide engaging interactive experiences powered by official data from Tennis Data Innovations (TDI) to fans worldwide. This integration will ensure that the production quality is preserved through the Play Anywhere compliance platform, which includes the front-end television-quality interactive graphics engine of Evertz-owned Ease Live.The interactive experiences will be offered to ATP Media's worldwide broadcast partners and launched via its direct-to-consumer streaming service, Tennis TV, across both linear and digital distribution. This innovative approach will foster deeper connections between fans and the sport, as they can now actively engage with the content and immerse themselves in the action like never before.

Unlocking New Revenue Streams

The partnership with Play Anywhere not only enhances the fan experience but also opens up new avenues for monetization. By delivering interactive overlays across the screens, ATP Media can leverage the Play Anywhere platform to generate additional revenue streams. This automated system ensures that all parties in the value chain, including content owners, rightsholders, and other participating stakeholders, are fairly remunerated."We are honored to partner with ATP Media to bring enhanced consumer experiences to viewers while ensuring that all parties in the value chain are remunerated, helping to expand the Play Anywhere ecosystem as a global standard," said Yaacov Ben-Yaacov, CEO of Play Anywhere.

Seamless Integration and Scalability

The integration of Play Anywhere's interactive graphics platform with ATP Media's existing broadcast and sports data workflows promises to deliver a seamless and scalable solution. The Ease Live platform, owned by Evertz, seamlessly integrates with the Play Anywhere system, enabling ATP Media to engage audiences worldwide with interactive overlays across various screens."Our collaboration with ATP Media and Play Anywhere will revolutionize the tennis fan experience globally," said Kjetil Horneland, CEO of Ease Live. "Our interactive graphics platform integrates seamlessly with existing broadcast and sports data workflows, giving ATP Media the scalability to engage audiences worldwide."

Cementing Play Anywhere's Leadership

This partnership with ATP Media further solidifies Play Anywhere's position as the leader in interactivity compliance and monetization. The company's previous launches with LALIGA and at the Paris 2024 Olympics have already demonstrated its ability to engage sports fans around the world with interactive experiences."We are very excited to partner with Play Anywhere and Ease Live. We are impressed with their best-of-breed interactivity, their field-tested and cutting-edge clearinghouse platform, and their creative approach to identifying new revenue streams for content owners, rightsholders and other participating stakeholders in the sports broadcast and streaming ecosystem, while always ensuring that we can control the production quality through their unique compliance platform," said ATP Media CEO Mark Webster.This strategic alliance between ATP Media and Play Anywhere marks a significant milestone in the evolution of the tennis viewing experience, promising to captivate fans, unlock new revenue streams, and set a new standard for interactive sports broadcasting.